01/Legal
Maggio Law OC Divorce Attorneys
AI intake stack that turned ad spend into a closed-loop revenue engine.
- Leads captured (28 days)
- 2,430
- Calls handled by AI
- 2,055
- Qualified consultations
- 209
Leads captured (28 days)
Calls handled by AI
Qualified consultations
Challenge
Maggio Law's Google LSAs and Facebook campaigns were working. Leads were flooding in. But a single in-house intake specialist couldn't keep up. Calls went unanswered. Follow-ups stretched past the speed-to-lead window where cases are won. Traditional call centers priced out and didn't fit the qualification rigor a personal injury practice requires.
Solution
We deployed a fully integrated AI intake stack: a Voice AI Receptionist handling every inbound call 24/7/365, an AI Appointment Receptionist managing scheduling without human handoff, an SMS and website chatbot capturing leads from every digital touchpoint, and an automated email nurture system keeping every contact warm through intake-grade sequences.
Outcome
In 28 days (February 2025), Maggio Law captured 2,430 leads and booked 209 qualified consultations, a workload that would have required a 6–8 person call center running around the clock. Speed-to-lead was effectively eliminated. Their human intake specialist returned to high-value work.
In their words
More work
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